First Impressions Count For Everyone in Recruitment

As a recruiter, I’ve seen first-hand how powerful first impressions can be not just for candidates, but for employers too. Those first few moments, whether it’s an initial email, phone call, or interview, often shape how both sides feel about the process moving forward. Research supports this, studies show people form lasting opinions within the first seven seconds of meeting someone (Bohns & Flynn, 2013).

For Candidates:

Your CV might get you noticed, but your attitude, preparation, and communication are what make you memorable.

For example, I once spoke with two candidates who had nearly identical experience on paper. The difference came down to how they followed up after our first chat. One of them sent a short, thoughtful email thanking me for the conversation and mentioning something specific they’d learned about the company. That simple gesture showed genuine enthusiasm and made them stand out when I spoke to the hiring manager.

Taking time to research the company, understand the role, and ask a few insightful questions in your interview can really set you apart. Research shows that candidates who express authentic interest and follow up after interviews are more likely to be remembered positively and progress further in hiring processes (CareerBuilder, 2018). And yes that quick “thank you for your time” note still makes an impact. It shows professionalism, attention to detail, and respect for the process.

For Employers:

First impressions matter on your side too. A candidate’s experience with your company starts long before they step through the door.

I’ve worked with organisations that make a point of sending personalised messages to applicants, even if they’re not moving forward. It’s a small touch that candidates often remember and they talk about it, too. Positive feedback spreads quickly, and it helps strengthen your reputation as an employer who values people. In fact, according to a LinkedIn Talent Trends report, 83% of candidates say a negative interview experience can change their mind about a role or company they once liked (LinkedIn, 2023).

On the other hand, when communication breaks down or feedback takes weeks to arrive, it can leave a lasting impression for all the wrong reasons. Even the strongest job offer can lose its shine if the process feels impersonal or disorganised (Glassdoor for Employers, 2022).

From a Recruiter’s Perspective:

Recruitment is about more than matching skills to job descriptions  it’s about creating connections. The human side of hiring still matters most.

A quick update, a phone call to share feedback, or a simple acknowledgment can go a long way in building trust on both sides. Technology can make recruitment faster, but people make it meaningful (Society for Human Resource Management [SHRM], 2021).

So whether you’re applying for a new role or hiring your next team member, remember: first impressions aren’t just about looking good — they’re about showing respect, care, and genuine interest. When both sides get that right, the results speak for themselves.

By Helen Cosgrove, Senior Recruiter